Real Numbers: Mobile Video Viewers Watch Seven Minutes A Day; 3.5 Hours A Month


by Daisy Whitney
By all accounts, mobile advertising and mobile video are growing fast. The Interactive Advertising Bureau said last week that mobile advertising had nearly doubled in the first half of the year to $1.2 billion, while eMarketer has said that 50% of smartphone users watch video at least once a month on their phones. Plus, Cisco has said two-thirds of the world's mobile data traffic will be video by 2016. But on a pure time spent basis, what do these numbers equate to? ...Read the whole story

AUTOMOTIVE
by Karl Greenberg
The automaker is using Breast Cancer Awareness month to promote its first-ever documentary about the "Models of Courage," who are the 2012 faces of its "Ford Warriors in Pink" funding program.The film delves into their personal stories, illuminating what a breast cancer diagnosis means and how it motivates -- and explores the experience of being diagnosed, coping with treatments, and relying on support networks. ...Read the whole story
FINANCIAL SERVICES
by Tanya Irwin
Lincoln Financial Group is encouraging Americans to save for their retirement through a YouTube video series that kicks off during National Save for Retirement Week. The company will promote the videos on its Facebook page and Twitter. ...Read the whole story
by Steve Smith
According to a Next Web report, Apple is about to acquire a video sharing company Color Labs, founded by the same entrepreneur that started another Apple acquisition, Lala. ...Read the whole story


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